BERKADIA
At Berkadia, the nation’s largest privately held commercial real estate firm, I led a dynamic team of 30 marketing professionals, including designers, copywriters, project managers, and video producers. Together, we built a robust brand identity by establishing comprehensive brand standards and developing integrated marketing and social media campaigns. We also orchestrated large-scale corporate events that empowered real estate producers and mortgage bankers across the country.
Creative Direction · Branding · Leadership