Volcano Bay
Volcano Bay is Universal Studios' first water park concept - a tropical paradise where thrilling rides, next-level design, and cutting-edge technology come together to create an unforgettable experience. As the marketing creative lead for the park’s launch, I spearheaded integrated marketing and PR strategies that captured Volcano Bay's vibrant spirit and generated excitement across digital, broadcast, and social channels.
Concept · Creative Direction · Art Direction · Marketing · PR
Photography & Visualizations
Welcome - Commercial
On-site Campaign Overview
Outdoor
Style Guide
