Grad Bash

Universal’s Grad Bash is a rite-of-passage for Florida’s high school seniors—and I was thrilled to add a twist of humor and creativity to this iconic event. I developed the #Senioridethis campaign as a playful take on senioritis, capturing the spirit of fun and the energy of the moment. The campaign quickly went viral among Florida high school students.
Concept · Creative Direction · Art Direction · Copywriting · Award-Winning Campaign

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