The Destination Brochure is Universal's primary collateral piece. It sits on the desk of travel agents all over the world. We were able to push the Universal brand harder as the bolder, louder and wilder theme park destination. The brochure illustrates this though out with more epic photography, bolder typography and a voice full of swagger.
Creative Direction, Art Direction, Graphic Design
This is Universal's primary collateral piece, living on the desk of travel agents all over the world.
The art and copy describe Universal as the bold, louder, wilder theme park for families who are ready for more.
Creative Direction, Art Direction, Graphic Design
